OUR SERVICES
Diverse solutions tailored to you
NO. 1
INTERNATIONAL MARKET EXPANSION STRATEGY
We conduct a review of your business seeking to understand your current business strategy,
operations, portfolio, existing channels and market presence along with your key value
proposition and areas of existing and potential competitive advantage.
To distil company business models, a key approach we use is the Business Model Canvas
developed by Alexander Osterwalder, as summarised below.
We then seek to understand your expansion objectives and work with you to develop aninternational development strategy prioritising markets, channels, and portfolio for expansion.
NO. 2
MARKET ANALYSIS
We can conduct a range of market analysis collaborating with in-market partners.
Some examples of market analysis services we offer are as follows:
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Distribution audits: Conducting an audit of retail or foodservice portfolio ranging in a given
market or channel segment. We conducted a distribution audit in Singapore to assess sku
coverage across the modern trade sector and identified a 30% gap in market distribution for a
key dairy exporter. Ensuring optimised distribution coverage is critical to maximize return on
investment for marketing and trade-spend.
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Market size/scoping analysis: Working with industry partners to assess market and category
sizes and growth opportunities along with prevalent trends.
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In-market trials and sampling: Facilitating in-market road-shows (consumer sampling) along with
targeted industrial, foodservice, catering and bakery end user trials.
NO. 3
PARTNER & CUSTOMER BUSINESS MATCHING
As a follow on from the development of an International Market Expansion Strategy, or as a separate customized service, we can work with you to match your business to suitable partners, distributors and customers within agreed target markets and channels for development.
NO. 4
SALES REPRESENTATION
As your outsourced Sales Representative, we can look after designated portfolios, markets
or channels on your behalf. This service includes customer and partner identification along
with ongoing market and customer account management.
Representation can extend to in-market customer visits and participation at in-market trade
shows, road-shows, targeted end user trials and other trade events as required.